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“Phygital is the use of digital in the physical world, to create a highly personalized and engaging experience on-site in order to generate deep customer loyalty.”
“Establish a Phygital authority promoting unbiased market research, building a strong reputation”
INFORM
INSPIRE
UNITE
Build an extensive portfolio with interesting Phygital projects which have been realized around the world.
Create a community of key stakeholders (professionals, students, sponsors, and so on) who exchange content about Phygital.
Define the concept of Phygital and demonstrate its effectiveness through papers and statistics.
Any Questions?
Ask the community!
Share interesting papers!
Share your experience!
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